Nintendo president Satoru Iwata said:
"I would like to form a strong tag team to promote Dragon Quest overseas. I want to increase the number of people worldwide that understand the appeal of Dragon Quest, which represents all Japanese gaming culture...even if that only turns out to be a single person." Will the Nintendo stamp on Dragon Quest make it the next Pokémon or Brain Training? Will a $20 million marketing machine for an extremely Japanese RPG ensure U.S. success?
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