The awareness for the Killzone brand is very strong (due to heavy marketing of the first title). However, the sales were subdued from the game quality. The main obstacle for Sony first party titles of this generation have not been due to lack of hype or awareness, but due to very poor game quality. Lair is the screaming example of this.
They better be investing in quality this time around and not marketing.
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They better be investing in quality this time around and not marketing.