There has been speculation among stock traders that Apple, Inc will make a bid to buy Electronics Arts, Inc. Guy Adami made a comment today on Fast Money that the entire ERTS stock play at this point isn't about video game sales but an acquisition by Apple. See brief summary of comment here: http://www.cnbc.com/id/30548683
What are the thoughts on the viability in this rumor? The story is that Apple is looking to develop the iPhone and iPod Touch into a full gaming device. They have been poaching the top graphics hardware people from around the industry and recently poached people from EA as well. However, Apple has had a history of avoiding large acquisitions.
1
What are the thoughts on the viability in this rumor? The story is that Apple is looking to develop the iPhone and iPod Touch into a full gaming device. They have been poaching the top graphics hardware people from around the industry and recently poached people from EA as well. However, Apple has had a history of avoiding large acquisitions.