This looks to be quite the deal for sports fans. Sports Illustrated is offering a free copy of Madden 10 (on the platform of your choice) with every paid subscription. In addition to getting to getting 28 issues of Sports Illustrated, the $49 bundle includes a documentary DVD, "The Road to Canton" and the aforementioned copy of Madden. The bundle is actually cheaper than buying a standalone copy of Madden 10 at retail!
11