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Nintendo DS (DS)
at 4:16PM PST on February 27, 2011.
This stock is grossly overpriced. The DS has sold about 145 million copies so far. The 3DS was released yesterday in Japan, and will have been released worldwide by the end of March. As the price of the 3DS is $250 (only $80 to $100 more than current DS models) and has backward compatibility and an outstanding set of features, there will be little reason to buy a DS once the 3DS is released. Even if it sold a million units a month following worldwide release (which will absolutely not happen, and isn't even happening now) it would only be around 160m a year after 3DS release.
Nintendo's price drops usually occur about a year after release, so we can expect a drop in the price of the 3DS around this point, which will cause DS sales to decline even further as more people can afford the newer, better console. The DS will probably be discontinued sometime in the year after the first price drop, and probably won't sell more than .1m per month during it's last few months out. But, we can still overestimate and say that the maximum we can expect the DS to sell is 165m total. However, remember that these numbers are huge overestimates. The DS will not sell a million a month for the next year, and the actual final sales figure will be much lower than 165m. I would guess it'll be around 152m, but even that may be a little high.
tl;dr: this stock should be between 15000 and 16500 DKP.
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