@Laoldar, the current 90 DKP stock price is definitely indication there is doubt that Ubisoft has actually sold 950,000 copies of the game rather than shipped.
If it were just people getting bored of the stock and moving capital elsewhere, the market makers would maintain an at least 95 DKP bid price.
Now that is the market interpretation. Personally, I don't know about this. The statements clearly say sold not shipped. Channel stuffing doesn't mean you sold any copies. Publishers can "ship" as many as they want at launch, but that doesn't mean they have sold them.
I know for sure the retailers don't just pay $42 for each copy of a $50 game at launch for X copies of the game and then hold on to all those copies as they price cut over time (thereby losing $12 on cost of materials when the game is only $30). The retailer gets price protection from the publisher if they decide to budget the game down in price.
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If it were just people getting bored of the stock and moving capital elsewhere, the market makers would maintain an at least 95 DKP bid price.
Now that is the market interpretation. Personally, I don't know about this. The statements clearly say sold not shipped. Channel stuffing doesn't mean you sold any copies. Publishers can "ship" as many as they want at launch, but that doesn't mean they have sold them.
I know for sure the retailers don't just pay $42 for each copy of a $50 game at launch for X copies of the game and then hold on to all those copies as they price cut over time (thereby losing $12 on cost of materials when the game is only $30). The retailer gets price protection from the publisher if they decide to budget the game down in price.