@Gaara42, Attach rates are all well and good, but there's other factors to consider with this game. 1) Kitsch factor. The people that buy Wii's for kitsch will buy Lego Star Wars to maximize that attribute. 2) Redesign of the Prequel Trilogy levels. As a 26 year old Star Wars nerd, replaying the PT levels after playing the OT levels was kind of a disappointment. If they do a good job making everything uniform (and there's no reason to believe they won't knock this out of the park), it'll sell like gangbusters. 3) Lightsaber controls. As awesome as this is for me (see: SW nerd), it's going to be essentially a demo for what can be done later, in more adult Star Wars games. If they can't pull it together for LEGO, they've got no shot on other games. I think a lot of people will buy it just for that. 4) Target demographic on target system. This is a game marketed to pre-teens on a system that historically has a younger base. 5) Star Wars games don't really die. As was previously mentioned, even at $50 this game will sell a lot, then it will inevitably be knocked down to $30, where it will sell more.
I think even 2 million is severely underestimating the value of this stock. I think that with the combination of Star Wars, Wii lightsaber controls, Christmas, and even half-assed marketing, this game will sell huge. When the future comes out, I'll be a size buyer. :)
5
Attach rates are all well and good, but there's other factors to consider with this game.
1) Kitsch factor. The people that buy Wii's for kitsch will buy Lego Star Wars to maximize that attribute.
2) Redesign of the Prequel Trilogy levels. As a 26 year old Star Wars nerd, replaying the PT levels after playing the OT levels was kind of a disappointment. If they do a good job making everything uniform (and there's no reason to believe they won't knock this out of the park), it'll sell like gangbusters.
3) Lightsaber controls. As awesome as this is for me (see: SW nerd), it's going to be essentially a demo for what can be done later, in more adult Star Wars games. If they can't pull it together for LEGO, they've got no shot on other games. I think a lot of people will buy it just for that.
4) Target demographic on target system. This is a game marketed to pre-teens on a system that historically has a younger base.
5) Star Wars games don't really die. As was previously mentioned, even at $50 this game will sell a lot, then it will inevitably be knocked down to $30, where it will sell more.
I think even 2 million is severely underestimating the value of this stock. I think that with the combination of Star Wars, Wii lightsaber controls, Christmas, and even half-assed marketing, this game will sell huge. When the future comes out, I'll be a size buyer. :)