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Janco: Hardcore Holiday To Benefit Electronic Arts
Janco: Hardcore Holiday To Benefit Electronic Arts
Gamasutra - October 16, 2007
Submitted by Just_Ben (112) at 12:33PM PST on October 16, 2007
On the upcoming holiday season, Hickey says "We believe the recent release of killer content (Halo 3 - BioShock), lower hardware price points, and limited Wii (hardware/software) supply could shift market focus from Wii casual to 360 hardcore this holiday."
"A market shift toward core gamer platforms (360/PS3) and a potential PS3 price cut (November) should benefit [EA] this holiday," Hickey portends.
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5Just_Ben posted on Electronic Arts, Inc (ERTS) at 12:33PM PST on October 16, 2007. Article: Janco: Hardcore Holiday To Benefit Electronic ArtsOn the upcoming holiday season, Hickey says "We believe the recent release of killer content (Halo 3 - BioShock), lower hardware price points, and limited Wii (hardware/software) supply could shift market focus from Wii casual to 360 hardcore this holiday." "A market shift toward core gamer platforms (360/PS3) and a potential PS3 price cut (November) should benefit [EA] this holiday," Hickey portends.[ Oracle ] [ Level 21 ] [ Rank: 112 ]
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I still believe hardcore gamers still have an aversion to EA games. EA mostly appeals to the mass market.