Grand Theft Auto IV (Xbox 360)GTA4 to be 'vastly better' than expectationsreuters - November 26, 2007
Submitted by -THE-RAY- (272)
at 9:18AM PST on November 27, 2007
Take-Two Interactive Software Inc. Chairman Strauss Zelnick, head of a new management team, said on Monday he prefers to run the publisher of the hit Grand Theft Auto video game series rather than sell it.
"I'm much more interested in growing the business than in selling it, to be clear," Zelnick told the Reuters Media Summit. "I would say for the next five to seven years this is a terrific time to be in the video game business."
1
Since they've used profits from the GTA3 series to fund new IPs, I think that success for GTA4 would lead to more new IPs from Take-Two.