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Electronic Arts, Inc (ERTS)
Regain the lost Creativity
Regain the lost Creativity
NY Times - February 19, 2008
Submitted by apujanata (14935) at 2:29AM PST on February 19, 2008
EA, once known for its bold vision, has stagnated. It has been surpassed as the industry leader by Activision, maker of Guitar Hero and Call of Duty series.;;;Mr. Riccitiello is promising a new path. Recently EA agreed to acquire BioWare and Pandemic, two of the most respected game studios, for more than $800 million. Mr. Riccitiello is promising a new corporate humility that will allow those studios to flourish in their own ways.
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