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World of Warcraft: Wrath of the Lich King (PC)
Activision: It would take $1bn to take on WoW

Eurogamer - February 28, 2008

Submitted by deftangel (291) at 4:02AM PST on February 28, 2008

Speaking at an investor meeting, Activision CEO Bobby Kotick has said that he thinks it would take an investment of $500m to $1bn to take on World of Warcraft - and even then, success isn't guaranteed. "We don't think that even if we made the USD 500m or billion-dollar investment to get a product out that we would even be successful doing it," he said. If you can't beat them, join them - hence the recent merger of Activision and WOW owners Vivendi, creating Activision Blizzard.

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