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Games Have A Week To Sell Or They're Dead, Says Capcom
Games Have A Week To Sell Or They're Dead, Says Capcom
Kotaku - March 27, 2008
Submitted by sagexsdx (148) at 6:10AM PST on March 27, 2008
Capcom's Christian Svensson: "The sales life cycle of a product is shrinking. If a game undersells its first month at retail, it's finished at retail. Often, though, it's quicker: if a game underperforms its first week, it is more than likely 'dead on arrival'."
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2Laoldar posted on Industry News at 10:08AM PST on March 27, 2008. RE: Games Have A Week To Sell Or They're Dead, Says Capcom@DrMarioKart,
Nintendo isn't Capcom. Capcom has to fight for shelf space with other 3rd party companies and they usually won't get a lot of support from the hardware companies.
Nintendo meanwhile, always dominates their own consoles. Previously, they also had a smaller selection of titles for their systems, so there would be less fighting for space for titles. Compare that to the DS where Nintendo titles are now being pushed to the side by the sheer number of 3rd party games coming out.
Plus, being a console maker likely gives them more pull with retailers to keep ordering in their software, while companies like Capcom have no such luck.
It's a really interesting article to read beyond the headline. Capcom has to estimate sales before titles are even officially announced and it takes several months for production orders to reach retail shelves. All too often, consumers forget that companies have to plan these things out months/years in advance.[ Oracle ] [ Level 21 ] [ Rank: 182 ]bids
2DrMarioKart posted on Industry News at 6:55AM PST on March 27, 2008. RE: Games Have A Week To Sell Or They're Dead, Says Capcom@sagexsdx,
It would be interesting to hear Nintendo's take on the issue. Their games in particular have LONG legs.[ Veteran ] [ Level 22 ] [ Rank: 448 ]bids
29sagexsdx posted on Industry News at 6:10AM PST on March 27, 2008. Article: Games Have A Week To Sell Or They're Dead, Says CapcomCapcom's Christian Svensson: "The sales life cycle of a product is shrinking. If a game undersells its first month at retail, it's finished at retail. Often, though, it's quicker: if a game underperforms its first week, it is more than likely 'dead on arrival'."[ Oracle ] [ Level 21 ] [ Rank: 148 ]
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Indeed i found this article interesting as well. And what Kotaku highlighted of the original article isn't fully representative of what the original article spoke of as a whole.
The thoughts I had on what Kotaku highlighted however - and I believe someone in gaming "journalism" had covered this already - was how A.D.D. it seems gamers are now. Minus the exceptions like Halo 3 and COD4, it seems every week people move on from one game to the next.
I'm not sure if that's how it has always been since I didn't follow the industry before as I do now. And I don't know if it's just an Xbox 360 thing (since that's where I see these movements of gamers). And I tend to think it's just how the internet is affecting this generation (bite-sized entertainment ie Youtube).
Or maybe it's insight into why the USA economy is struggling? People buying unnecessary things when they still have bills to pay?
My two cents.