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Do demos HURT game sales? Study says yes
Do demos HURT game sales? Study says yes
MTV Multiplayer - April 14, 2008
Submitted by starship (297) at 10:09PM PST on April 14, 2008
Demos may be the best way to find out if you like a game, but releasing one might not be in a publisher’s best financial interest, according to a study discussed at last week’s MI6 video game marketing conference.
This is the same study, presented by Gregory Short and Geoffery Zatkin, heads of the Electronic Entertainment Design and Research Group (EEDAR), which recommended marketing teams should work with developers to come up with an Xbox 360 game’s Achievements.
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