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Take-Two Sues Chicago Transit Authority
Take-Two Sues Chicago Transit Authority
Next-Gen.biz - May 5, 2008
Submitted by tyrile (511) at 1:52AM PST on May 6, 2008
Grand Theft Auto IV publisher Take-Two has sued the Chicago Transit Authority and advertising agent Titan Outdoor LLC for allegedly pulling adverts for the game without explanation.
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2tyrile posted on Industry News at 7:40AM PST on May 6, 2008. RE: Take-Two Sues Chicago Transit Authority@apujanata,
they probably want to have the money back they spent for the advertisement[ Oracle ] [ Level 18 ] [ Rank: 511 ]bids
1apujanata posted on Industry News at 3:19AM PST on May 6, 2008. RE: Take-Two Sues Chicago Transit Authoritybids
24tyrile posted on Industry News at 1:52AM PST on May 6, 2008. Article: Take-Two Sues Chicago Transit Authority
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I agree - plus, it is a matter of principle for Rockstar/Take-Two. If they allow the CTA to take down their advertisements just because of unfounded media reports and go against the contract and promote censorship of videogame advertisement, then it will only happen again in the future to Take-Two or other videogame publishers/developers.
On the other hand, I doubt that Take-Two/Rockstar mind the extra publicity as most of Rockstar's titles thrive off of publicity.