Industry NewsXbox 360 Reaches 10 million in the US, 12 million on LiveReuters - May 14, 2008
Submitted by Jlmadyson (1497)
at 1:26PM PST on May 14, 2008
SEATTLE (Reuters) - Microsoft Corp said on Wednesday its Xbox 360 game machine beat Nintendo Co Ltd's Wii and Sony Corp's PlayStation 3 to reach 10 million units in U.S. sales.
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The question is how do consumer perception and market forces affect the Wii and PS3 in relation to the 360. Since the 360 is fairly feature set and has what most gamers really want I think its sales will be steady but not really spike up.
We are seeing the PS3 spiking due to some good game releases lately and also due to Blu-Ray sales. Question is how does that play out in the long tail as real Blu-Ray players come down in price. When the PS2 came out people did buy it for the DVD player. No one buys it for the Blu-Ray player now. Some thing that $199 Blu-Ray players will hit this Christmas and definitely be in the market in 2009. when they inevitably have better movie capabilities and a cheaper price then the PS3 is it still going to be selling like it is, or will its target audience be dried up? I can see the home theater enthusiats and tech nerds like myself buying it now. Is the average consumer going to spend that much on a video player and if so wouldn't they go for the cheaper stand alone player?
Now for the Wii, it is still selling gang busters. But it has to to come to a saturation point in sales and when that point comes where does that leave Nintendo. Software sales are "meh" from what I have read and the casual audience just isn't going to spend the money of games like the core audience does.
The long tail for both the PS3 and 360 I think are a little more up in the air.