Electronic Arts, Inc (ERTS)EA to release Brain Training competitorCasualgaming - June 23, 2008
Submitted by Mushashi (5)
at 9:19AM PST on June 23, 2008
EA’s Casual Entertainment label is to release a challenger to Nintendo’s Brain Training on DS later this year.
The publisher will release two titles inspired by the best-selling US education book series Brain Quest – with each designed for different age groups. The books have sold more than 28 million copies in total.
Both titles are based on a Brain Quest card game that has also become a best-seller in North America.
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Well, this title have support from Brain Quest, with 28 Million copies sold. There is name awareness (just like Japan recognized Dr. Kawashima). I played with some of the brain age clone, and those games are not good. I HOPE EA's game are better than those, since they have some license to rely on (like Prof. Layton series rely on famous puzzle book for name/brand awareness).
It really depend on the execution of the game, but I don't think we should disqualified (or hope too much) before knowing more. I am just happy that EA are spending more "effort" in their games, because I don't want EA to became "extint" or much smaller.