Industry NewsJuly 2008 NPD In depth AnalysisEdge Online - August 17, 2008
Submitted by mrahaju (9)
at 5:29PM PST on August 17, 2008
Additional # & Data:
PS2 NCAA Football 2009: 140-145K
Wii NCAA Football 2009: 40-45K
S/W Revenue breakdown : Nintendo $270 Million (47%), Sony $184 (31%), Microsoft $129 (22%).
1
From page 4 of the article :
These groups are most certainly not distinct. That is, there are probably Xbox 360 owners counted in the 18% who are also Wii owners and also counted in the 19%, and so forth.
There are, no doubt caveats which make this a slightly imperfect measure of where PlayStation 2 owners are going. For example, many PlayStation 2 owners upgrading to a PlayStation 3 may take advantage of hardware trade-in deals at retail outlets like GameStop, especially since many PlayStation 3 models will play PlayStation 2 games. The NPD survey would not record those upgraded consumers as current PlayStation 2 owners, skewing the results.
Since the data is from NPD Group, I am sure it is survey in America.