Grand Theft Auto IV (PS3)GTA:IV foundering against expectations?GamesIndustry - September 12, 2008
Submitted by deftangel (291)
at 3:20AM PST on September 12, 2008
NPD data suggests that sales of Grand Theft Auto IV may be foundering against high expectations, with consequences for Take-Two as it argues for a better deal from Electronic Arts, according to CNN Money. NPD Data shows that GTA IV was the 46th best-selling game in August, down from 45th place in July. The slowing sales have caused concerns that, with 8.5 million units sold to date, the title may fail to meet sales expectations.
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GamaSutra's monthly NPD analysis has an estimate of 1.8m LTD for PS3 GTA:IV. As much as a few here and there will be sold in Japan and it's likely the PS3 sku will at least match the 360 sku in PAL territories I still think this is over-valued. Especially with a big marketing push for the 360 DLC to come.
LTD probably isn't even 4m yet. I don't see the legs even with a likely "Platinum hits" edition to get it over 6m. My target price is 5m.