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Left 4 Dead (Xbox 360)
$10M Ad Campaign
$10M Ad Campaign
Edge Online - October 9, 2008
Submitted by apujanata (14935) at 2:32AM PST on October 10, 2008
Valve told Edge on Thursday it will be spending $10 million (£5.9m) on a consumer campaign that will incorporate television, online, print and outdoor advertising across the country. "Our pre-orders are running 60 %t ahead of Orange Box. This in combination with the fact that it is a new IP made us think that an extensive marketing program made a lot of sense."
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