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World of Warcraft: Wrath of the Lich King (PC)
WoW China Downtime & possible user declines

GamaSutra - May 29, 2008

Submitted by deftangel (291) at 3:54AM PST on May 29, 2009

As WoW's operator license in China changes hands from The9 to rival NetEase, the game's servers will see some downtime. Analyst Colin Sebastian says this downtime could result in some "subscriber churn" that could affect WoW's total global userbase. "We expect some churn among infrequent users off of the current 11.5M+ WoW subscriber count," says the analyst. "In fact, data suggests declining timecard purchases ahead of the transition." Asia accounts for about 50pc of WoW's global userbase

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