World of Warcraft: Wrath of the Lich King (PC)Blizzard: WoW's stopped growing at 11.5mVG247 - February 10, 2010
Submitted by deftangel (291)
at 3:04PM PST on February 10, 2010
Blizzard boss Mike Morhaime just said that World of Warcraft’s subs base is static at 11.5m users, at the same level it’s been since late 2008. Yep: that means it’s not going up.
Blizzard announced the MMO had hit 11.5m users in late December 2008.
Morhaime noted that the Chinese market, which makes up some 50 pc of the game’s userbase, still doesn’t have access to Wrath of the King.
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So in that scenario that subscriber should only ever count as one sale. Canceling and renewing is not another sale, never suggested otherwise.
Understanding the digital/retail split would be interesting, especially in the PC space but I don't think TSE has the bandwidth to add more markets or dramatically reconfigure existing ones right now. For the time being, current GLS stocks should include all sales, retail or otherwise and that's the way it should be.
Given the even greater scarcity of digital download sales information, tracking them might encourage interest in TSE again and be a possible oppourtunity for KoC. Worth thinking about, IMO.