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World of Warcraft: Wrath of the Lich King (PC)
Only 30% of new WoW players get past lvl 10

VG247 - February 11, 2010

Submitted by deftangel (291) at 8:50AM PST on February 11, 2010

Blizzard CEO Mike Morhaime said last night that only 30 percent of new World of Warcraft players continue to play after reaching level 10, with 70 percent dropping out. It would be interesting to see how that impacts sales of the expansion packs which are aimed at high level players at Lvl 60 and above. Some of them presumably buy the bundle versions of WoW but the vanilla one is also still selling strongly.

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