EA Sports Active (Wii)EA Sports Active Earns $125mGamaSutra - March 4, 2010
Submitted by deftangel (291)
at 8:10AM PST on March 4, 2010
EA Sports Active has earned $125m during its current fiscal year ending this month said EA Sports boss Peter Moore. "We're great believers in the Wii. When we look at where we've been successful, it's been with specific experiences that are built around that consumer. Sports Active is one of those experiences which is why it's become one of the top 20-selling Wii titles of all time. It's changing the model from a video game positioning to a fitness one,"That's a $200 billion industry"
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50% bought the bundle? You can't play the game just buying "the game only". If you're referring to the expansion pack, a 50% split is way off. That would be akin to suggesting everybody who bought the game also bought the expansion.
NPD Top 10 is not the be all and end all either.