Halo 3 (Xbox 360)Game Informer Interviews Shane Kim on Halo 3 Hype, StrategyGame Informer - May 16, 2007
Submitted by Barfo (602)
at 2:36PM PST on May 17, 2007
Game Informer sits down for interview with Shane Kim (Microsoft Game Studios) about Halo 3 and other topics. The focus of the Halo 3 talk is the business side of things with a particularly interesting answer about the overall marketing and distribution strategy. "I believe Halo 3 will be bigger than Halo 2, and we set a record on Halo 2. The reason I believe that is because retailers have history now. ... So the retailers themselves are going to get behind this in a huge way."
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