On the upcoming holiday season, Hickey says "We believe the recent release of killer content (Halo 3 - BioShock), lower hardware price points, and limited Wii (hardware/software) supply could shift market focus from Wii casual to 360 hardcore this holiday."
"A market shift toward core gamer platforms (360/PS3) and a potential PS3 price cut (November) should benefit [EA] this holiday," Hickey portends.
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