Why is the free bundling loss so small ? a couple of dollars only ?
Isn't X360 games usually sold at $60 MSRP ? Even if we deduct the say $20 retailer profit from the $60 MSRP, we are still talking about $40 dollar potential profit that Microsoft lose because of free bundling.
If we talk about 2 Million unit (200 DKP you mentioned), we are talking about $ 80 Million. Of course, Microsoft (as a whole, not just the entertainment division) is a big company, and has +1 Billion $ cash surplus every quarter, but to say $ 80 Million is small money, especially when Entertainment Divison already lost billions US$ (IIRC) as cumulative loss since launch of XBOX in 2001.
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Why is the free bundling loss so small ? a couple of dollars only ?
Isn't X360 games usually sold at $60 MSRP ? Even if we deduct the say $20 retailer profit from the $60 MSRP, we are still talking about $40 dollar potential profit that Microsoft lose because of free bundling.
If we talk about 2 Million unit (200 DKP you mentioned), we are talking about $ 80 Million. Of course, Microsoft (as a whole, not just the entertainment division) is a big company, and has +1 Billion $ cash surplus every quarter, but to say $ 80 Million is small money, especially when Entertainment Divison already lost billions US$ (IIRC) as cumulative loss since launch of XBOX in 2001.