EA, once known for its bold vision, has stagnated. It has been surpassed as the industry leader by Activision, maker of Guitar Hero and Call of Duty series.;;;Mr. Riccitiello is promising a new path. Recently EA agreed to acquire BioWare and Pandemic, two of the most respected game studios, for more than $800 million. Mr. Riccitiello is promising a new corporate humility that will allow those studios to flourish in their own ways.
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