I got into this stock early so my position is pretty healthy right now. I think 65DKP is a fair value but by no means the height of ambitions here. The Wii's install base is such that it can sustain such releases. It's suited to the party game demographic and plays on the rhythm game mechanics popularised by Guitar Hero and Rock Band. THQ do not publish any other "music games" so will focus some marketing on this to the right areas, i.e. NOT hardcore gamers.
It won't do spectacular numbers but it's one of those can stick in the charts middling for a couple of months and pick up 100k here, 100k there. 100DKP would be too much but if it reviews well and is marketed correctly, the amount of Wii's out there can take this a long way IMO.
4
I got into this stock early so my position is pretty healthy right now. I think 65DKP is a fair value but by no means the height of ambitions here. The Wii's install base is such that it can sustain such releases. It's suited to the party game demographic and plays on the rhythm game mechanics popularised by Guitar Hero and Rock Band. THQ do not publish any other "music games" so will focus some marketing on this to the right areas, i.e. NOT hardcore gamers.
It won't do spectacular numbers but it's one of those can stick in the charts middling for a couple of months and pick up 100k here, 100k there. 100DKP would be too much but if it reviews well and is marketed correctly, the amount of Wii's out there can take this a long way IMO.