New UK TV ad amongst huge new marketing plan as top five Christmas place is targeted. Sega is embarking on its first re-marketing of a catalogue title in a bid to keep Mario and Sonic in the UK All Formats top five until Christmas. The ambitious target has been set after the Wii and DS title clocked up 1.2m sales in the UK since launch last year. “We will re-advertise this title heavily and continue re-marketing it all through the year,We’ve sustained sales at 25,000 a week."
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