Sony is preparing Little Big Planet's Sackboy to take on the hefty role of a PlayStation 3 mascot, according to a report from Advertising Age. We know that the company is counting on the downloadable game to sell hardware, but the planned marketing push goes much deeper than that. "We want LittleBigPlanet to lead the charge into a new genre of gaming and turn Sackboy into the next emblematic character for the PS3," said SCEA marketing manager Mark Valledor. "This is a very big title for us."
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