I shorted this to 3.5m as that's where I believe it's true value lies. EA reported in their last financials that Spore had sold "2m" but they weren't clear if that was including DS, iPhone SKU's etc.
Of course it's a big franchise so they will leverage it as much as possible. I revised my target to 3.5m - 4m when I heard it was going on Steam. However, I've had to get completely out of this stock to move money elsewhere so by and large, the jump from 4m was me.
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I shorted this to 3.5m as that's where I believe it's true value lies. EA reported in their last financials that Spore had sold "2m" but they weren't clear if that was including DS, iPhone SKU's etc.
Of course it's a big franchise so they will leverage it as much as possible. I revised my target to 3.5m - 4m when I heard it was going on Steam. However, I've had to get completely out of this stock to move money elsewhere so by and large, the jump from 4m was me.