My thoughts. Long term in my opinion, this game has the potential to do 50% of Wii Fit numbers. This is not the same as the "All Play" line of Sports games. EA are very specifically going after a different market, the sorts of consumers who are buying Wii Fit in spades. Interviews with Peter Moore indicated a massive marketing spend and even the creation of a sub division for this product line within EA.
In other words they are getting behind it massively.
On the flip side, they also seem to realise that this isn't about Day 1, Week 1 or even Month 1 sales so I don't think they are splashing out big for launch week and leaving it at that. They'll grow this product over time...which means the May future could go either way and sell 600k or 100k.
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My thoughts. Long term in my opinion, this game has the potential to do 50% of Wii Fit numbers. This is not the same as the "All Play" line of Sports games. EA are very specifically going after a different market, the sorts of consumers who are buying Wii Fit in spades. Interviews with Peter Moore indicated a massive marketing spend and even the creation of a sub division for this product line within EA.
In other words they are getting behind it massively.
On the flip side, they also seem to realise that this isn't about Day 1, Week 1 or even Month 1 sales so I don't think they are splashing out big for launch week and leaving it at that. They'll grow this product over time...which means the May future could go either way and sell 600k or 100k.