I didn't put an exact science on it. I'm long because of the weight EA are putting behind this. Jill Michaels had peanuts spent on the marketing compared to what EA have talked about.
Peter Moore used to work for several sports companies selling both sporting & lifestyle goods. He'll know how to sell this product.
And this doesn't *need* the balance board either.
As for the future. It'd difficult because it's unlikely to exhibit a traditional sales curve. But even 30k is 50% profit. High risk, high reward.
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I didn't put an exact science on it. I'm long because of the weight EA are putting behind this. Jill Michaels had peanuts spent on the marketing compared to what EA have talked about.
Peter Moore used to work for several sports companies selling both sporting & lifestyle goods. He'll know how to sell this product.
And this doesn't *need* the balance board either.
As for the future. It'd difficult because it's unlikely to exhibit a traditional sales curve. But even 30k is 50% profit. High risk, high reward.