I have never traded UBI. All the French publishers I have traded always had a listing on US exchanges: Atari (ATAR), Eidos (no longer public), and Vivendi (withdrew their US listing). Since the fallout in video game stocks a few years ago I never really got interested in the sector again until the simExchange.
There has to be some advantage to directly listing on a US exchange, but apparently those benefits were outweighed by the cost as corporations like Vivendi thought it was too expensive to list on multiple markets.
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There has to be some advantage to directly listing on a US exchange, but apparently those benefits were outweighed by the cost as corporations like Vivendi thought it was too expensive to list on multiple markets.