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I shorted this to 3.5m as that's where I believe it's true value lies. EA reported in their last financials that Spore had sold "2m" but they weren't clear if that was including DS, iPhone SKU's etc.
Of course it's a big franchise so they will leverage it as much as possible. I revised my target to 3.5m - 4m when I heard it was going on Steam. However, I've had to get completely out of this stock to move money elsewhere so by and large, the jump from 4m was me.
Is there any news detailing sales of this title? The initial stuff indicated the GLS stock was way overpriced, but it appears this stock has been climbing. Just people covering shorts or something actually indicating higher sales?
Spore (main game) • Total activations: 437138 • Users activating on only 1 machine: 86% • Users activating on more than 1 machine: 14% • User trying to activate on more than 3 machines: 0.4%
@deftangel, The digital distribution side is much stronger on the PC front than the console front, but I do agree that at this point in time, the 9 million+ target for GLS could be pushing it.
My mistake (+1 bid :) . I'm still convinced this isn't getting anywhere 9m though. We rarely get data on digital distribution, which doesn't mean that copies aren't being sold, XBLA can move 100k+ first week but even with retail sales of millions I can't see it being more than a few hundred k here and there.
Big profit opportunity for people to get into before September's NPD's I think. I'm short, naturally.
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