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Electronic Arts, Inc (ERTS)
Microsoft Putting Ads In EA Sports Games
Microsoft Putting Ads In EA Sports Games
Reuters - July 26, 2007
Submitted by charron (290) at 8:55AM PST on July 26, 2007
Microsoft-owned ad group Massive has struck a deal with EA Sports to incorporate its dynamic advertisements into upcoming EA Sports games, in a push to beat Google to the in-game ad punch. These ads will appear only in the XBox 360 and PC versions of the games, as Sony and Nintendo maintain control over advertisement on their consoles.
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