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Halo 3 (Xbox 360)
Halo 3 Launch Not Competing With Other Games
Halo 3 Launch Not Competing With Other Games
Kotaku - August 9, 2007
Submitted by paulhunter (582) at 5:07AM PST on August 9, 2007
Microsoft thinks Halo 3 has gotten so big its launch will now be competing with not other games, but movie openings. Microsoft director of creative marketing Chris Di Cesare:
Our competition isn't other videogames. We put it on the plane with other entertainment launches, versus other game launches.
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