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Ubisoft Entertainment (UBI.PA)
Ubisoft Delays Three Key Titles
Ubisoft Delays Three Key Titles
TeamXbox.com - January 3, 2008
Submitted by CrAzZyYmAn (606) at 4:05PM PST on January 3, 2008
Ubisoft announced it has postponed the release of three titles, Brothers In Arms: Hell's Highway, Far Cry 2 and Tom Clancy's EndWar, into fiscal 2008, which begins in April.
The reason for the delay is to boost numbers for the 2007 fiscal year. Assassin's Creed has sold more copies than Ubisoft initially forecasted and by pushing back the release of these three titles, the publisher cuts on development and marketing costs associated with the launch of a video game.
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1apujanata posted on Ubisoft Entertainment (UBI.PA) at 4:18PM PST on January 3, 2008. RE: Ubisoft Delays Three Key Titles@CrAzZyYmAn,
Delay to improve their number ? Stock market affecting game release decision ? Bad for gamer (just like it is bad for gamer when Nintendo decide to delay SSBBrawl just to give breathing room for Super Mario Galaxy)[ Oracle ] [ Level 30 ] [ Rank: 14935 ]bids
1ixaarii posted on Ubisoft Entertainment (UBI.PA) at 4:17PM PST on January 3, 2008. RE: Ubisoft Delays Three Key Titlesbids
14CrAzZyYmAn posted on Ubisoft Entertainment (UBI.PA) at 4:05PM PST on January 3, 2008. Article: Ubisoft Delays Three Key TitlesUbisoft announced it has postponed the release of three titles, Brothers In Arms: Hell's Highway, Far Cry 2 and Tom Clancy's EndWar, into fiscal 2008, which begins in April. The reason for the delay is to boost numbers for the 2007 fiscal year. Assassin's Creed has sold more copies than Ubisoft initially forecasted and by pushing back the release of these three titles, the publisher cuts on development and marketing costs associated with the launch of a video game.[ Guru ] [ Level 16 ] [ Rank: 606 ]
About Us - The simExchange is the video game stock market and the source
for video game sales forecasts.
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If I am not mistaken, before launch, there will be "going gold" process (pressing the game unto DVD or Blue Ray), packaging process (printing manual, box package etc), shipping process (moving the game from warehouse to retailer), which might be categorized into development.
Marketing is putting advertising into TV channel, internet, and paper publication. Also doing Launch event for press coverage (if applicable).