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Electronic Arts, Inc (ERTS)
EA to release free ad-supported Battlefield title
EA to release free ad-supported Battlefield title
GamesIndustry - January 21, 2008
Submitted by lstormy10 (294) at 8:22AM PST on January 21, 2008
"Electronic Arts has stepped into the ad-supported games market by offering a brand new Battlefield game free to consumers. Developed by DICE, Battlefield Heroes will be available for free this summer, and will generate revenues for the publisher via advertising support and micro-transactions. The company announced the title today at the Digital Life Design conference in Munich."
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