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Electronic Arts, Inc (ERTS)
Electronic Arts: Back In The Game

Eurogamer - March 6, 2008


Submitted by llonesmiz (508) at 9:49AM PST on March 6, 2008


Last week Electronic Arts made public an audacious bid to acquire Take-Two Interactive, which had been rejected. The move came several months after the announcement that Bioware and Pandemic would be acquired by EA. The publisher's CEO, John Riccitiello, is certainly ringing in the changes. Here, former GamesIndustry.biz editor Rob Fahey considers what we're seeing and what it means for the company that many gamers love to hate.



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