Electronic Arts, Inc (ERTS) > Articles
bids
12
12
Electronic Arts, Inc (ERTS)
EA, Massive extend in-game ad deal through next two years
EA, Massive extend in-game ad deal through next two years
Joystiq.com - March 18, 2008
Submitted by vGInfidel (150) at 8:32AM PST on March 18, 2008
We can expect ads to continue to be shoved down our throats in games from Electronics Arts as the company has extended its deal with Microsoft's in-game ad firm Massive to offer dynamic ads in games for the next two years.
The new deal will allow more advertisers to continue to hawk wares in existing titles. According to EA, ads will focus on appealing to guys between the ages of 18 and 34, but interestingly will just be served to versions released for the Xbox 360 and PC.
Discussion - Submit a comment
About Us - The simExchange is the video game stock market and the source
for video game sales forecasts.
12