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Price Cut for PS3 in 2008 == 'Unlikely' ?!
Price Cut for PS3 in 2008 == 'Unlikely' ?!
GamesIndustry - May 15, 2008
Submitted by Eclectus (334) at 5:55AM PST on May 15, 2008
According to Analyists "Console market share appears to be less of a priority; price cut less likely,".
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26Eclectus posted on Industry News at 5:55AM PST on May 15, 2008. Article: Price Cut for PS3 in 2008 == 'Unlikely' ?!
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Yes, if you read the earnings transcript from Sony's earning's call that is pretty much exactley what they say. Here is the back and forth;
Okay. But it sounds like on balance you are favoring the profitability over unit sales and market share, is that a fair characterization?
Nobuyuki Oneda - Executive Vice President and Chief Financial Officer
Yes.
Colin Sebastian - Lazard
Allright, thank you.
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