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Electronic Arts, Inc (ERTS)
EA: Online to make up 60% of Asian business in 5 years
EA: Online to make up 60% of Asian business in 5 years
Joystiq.com - June 18, 2008
Submitted by vGInfidel (150) at 12:46PM PST on June 18, 2008
The company looks for Asia to comprise some 15 to 20 percent of its total business by 2012. Compared to the meager 5 percent of EA's wallet it's responsible for today.
Key to this expected growth is the Asian market's love affair with playing games online. According to Thompson, while online gaming represents a respectable 10-15% of the company's Asian footprint today, "five years from now, that the online portion of our business could be representing somewhere around 60% of our business."
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