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Electronic Arts, Inc (ERTS)
EA Sports' Moore Calls $133.5 Million Month For Madden
EA Sports' Moore Calls $133.5 Million Month For Madden
GamaS - September 1, 2008
Submitted by Refreshment (333) at 6:01PM PST on September 9, 2008
"Ahead of August NPD numbers, EA says Madden 09 generated $133.5 million in sales despite low preorders, thanks to new audiences and higher quality levels, and EA Sports boss Peter Moore tells Gamasutra that the way the game's outperformed films is good news for the entire industry."
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