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Electronic Arts, Inc (ERTS)
Peter Moore on EA Sports Struggles on Wii
Peter Moore on EA Sports Struggles on Wii
MTV Multiplayer - November 24, 2008
Submitted by apujanata (14935) at 4:22AM PST on November 25, 2008
"consumer gets 'Wii Sports' right out of the box and that's a sports experience that's good enough for a lot of people. That is a challenge for us at times.
"We are starting to see, anecdotally, two copies of 'Madden' - one for the 360 or PS3 - and another copy for the younger kids or even for the wife or girlfriend on the Wii.
"We're going to keep pounding away. We know what we were doing wrong. 'Tiger' is EA's number one selling game on the Wii period. Period!
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