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Borderlands (PS3)
Gearbox CEO “terrified” of Borderlands release
Gearbox CEO “terrified” of Borderlands release
That Video - July 29, 2009
Submitted by noobie (468) at 7:31AM PST on July 29, 2009
Releasing something fresh and new is always risky, but especially so during the lead up to the holiday season which is when established brands tend to take up a lot of consumer attention. Add to that an economy that’s not in the best shape and anything new and unproven has a few reasons to worry. Gearbox’s CEO Randy Pitchford takes that a step further and admits he is “totally terrified” over the upcoming late-October release of their cel-shaded beauty Borderlands.
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