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Analyst: July NPD To -22% As Console Price Pressure Mounts

Gamasutra - August 10, 2009


Submitted by apujanata (14935) at 5:44PM PST on August 10, 2009


Prepare for a fifth consecutive month of NPD declines, warns Wedbush Morgan analyst Michael Pachter. The damage should be a little lessened over June's concussive 31 percent gap, however; Pachter forecasts July to ring in 22 percent lower than the same month in 2008. Wedbush estimates sell-through figures in units of 305,000 Wii, 190,000 Xbox 360, and 135,000 PlayStation 3 consoles -- a 36% year-over-year unit decline for July hardware.



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