It's a "prediction", "forecast", whatever you'd like to call it. They are certainly prone to error, although they do have resources to communicate with industry partners and perform channel checks at upwards of 100 retail outlets.
The analysts provide it for the benefit of their institutional investors in this market (retailers, publishers, etc).
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NPD does not provide previews.
It's a "prediction", "forecast", whatever you'd like to call it. They are certainly prone to error, although they do have resources to communicate with industry partners and perform channel checks at upwards of 100 retail outlets.
The analysts provide it for the benefit of their institutional investors in this market (retailers, publishers, etc).