Halo has SHIPPED 8.1M to retailers. Based on Activision's PR, we know that Halo 3 sold less than ~7M as Activision took the crown for 2007 with 7M+ copies sold according to NPD, Charttrack, & GFk.
It's likely close to 7M, but until people see legs, it's going to be tough for this stock to move much. It's dropped heavily in Europe, so it's really up to the US to carry much of the load.
Also, it's an extremely crowded Genre with COD 4 doing so well, and more shooters coming every couple of months. Rainbow Six 2 is in March, Unreal Tournament will be out this year, Army of Two, Battlefield, Far Cry, Frontline, and many others.
Given we're less than halfway through the cycle, I see 10M as a likely target, but there's likely not a ton of reason to drive it higher until we get a few more months of strong legs.
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Halo has SHIPPED 8.1M to retailers. Based on Activision's PR, we know that Halo 3 sold less than ~7M as Activision took the crown for 2007 with 7M+ copies sold according to NPD, Charttrack, & GFk.
It's likely close to 7M, but until people see legs, it's going to be tough for this stock to move much. It's dropped heavily in Europe, so it's really up to the US to carry much of the load.
Also, it's an extremely crowded Genre with COD 4 doing so well, and more shooters coming every couple of months. Rainbow Six 2 is in March, Unreal Tournament will be out this year, Army of Two, Battlefield, Far Cry, Frontline, and many others.
Given we're less than halfway through the cycle, I see 10M as a likely target, but there's likely not a ton of reason to drive it higher until we get a few more months of strong legs.