Infogrames CEO, David Gardner, tells GI.biz that the company may drop its name completely for the Atari marquee brand. He wants the company thought of as a "start-up" and the name change to represent the "final mark" of transformation. Directeur Général Délégué Phil Harrison chimes in that the company, as it stands now with a new management team less than a year old, is "absolutely a start-up" -- it's just a start-up with 25 years of history (and some serious financial drama).
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